Tele Marketing for Law Firms & Solicitors

When it comes to solicitors, most people tend to think they’re only there for the nasty things in life: divorce, death and suing newspapers when they print topless photos of you. However, they are there for nice things as well, such as when you’re buying a new property or business.

It’s only natural that when you call such a business you’ll be put on hold at some point; such as when you’re being transferred or when waiting for someone to get off the ‘phone so you can speak to them. So what do you expect to hear?

Promote your business

Let’s pull a name out of a hat. Oh, look! The name that’s come out is Tony Cusack of Gill Akaster Solicitors (look them up online, they’re very lovely). Mr Cusack was one of those people that suddenly realised that he didn’t like the music that was being played down the ‘phone to his customers. It was probably “Greensleeves” or the latest by Metallica, you know the sort of thing.

When Mr Cusack spoke with Fresh Air Studios he discovered that not only could he give the customer a more pleasant on-hold experience but also, during these brief moments, he could engage with the customer and promote different aspects of his business.

Listen

Why the divorce rate has gone up

Before you knew it, someone waiting to speak to a solicitor about a will was also finding out how Gill Akaster could make divorce a more pleasant experience. So now you know who to blame for the divorce rate going up in this country.

Mr Cusack says he’s never received any negative feedback about the customers’ on-hold experience and he’s also embracing other aspects of marketing such as Twitter and Facebook. He’s found that now he’s promoting his business on-hold and through social networking sites, his need for printing off endless leaflets has diminished.

Find out more about this sort of thing by looking around this website. You can also follow Tony Cusack of Gill Akaster on Twitter. Just follow him mind you, don’t stalk him. Otherwise he’ll take you to court.