Selling can be a cruel mistress. You need to hit your target, you need to make some money, you’ve got children or maybe even a cat to feed. So there you are with a client who is dithering about whether or not to buy. Finally they say yes! Then, overcome with your success, you decide to try upselling. Before you know it, the terrified client has gathered up the hem of their skirt and run for the hills, screaming.

There are many ways you can advertise your services: TV, radio, cinema, press, billboards, leaflets, buses … the list is endless. But how can you advertise and upsell your products without putting on the pressure? It’s easy when you have an IVR.

Marketing

For those not up on their acronyms, IVR is Interactive Voice Response. This is where you have a professional voice artist informing the caller what buttons to press, in order to speak with the correct department or caller.

However, these packages are not only for telling people where to go, leaving voicemail messages or for putting people on hold and in queues. These can also include marketing messages for your products and services.

Say No to Twinkly

Therefore, if a customer is waiting to be put through to someone, rather than just hear some nice twinkly music or the latest hit from Val Doonican, they will hear a very nice voice saying something along the lines of “Did you know that for this month only, if your order totals over £1,000, we’ll give you 25% off plus a free set of curly eyelashes for your car’s headlights…?” Or something like that. You get the idea.

Before you know it, not only has your client got through and – rather than put through their usual order for £500 – they spend more money in order to get their discount. Plus their Lamborghini looks stunning with its new set of flapping eyelashes.

Everybody's Happy

Upsell without the hard sell. This is just one of many benefits your business will discover if you have a professionally recorded IVR telephone system. Used the correct way, it will prove invaluable to you, your team and your clients. Everybody’s happy.

Although your clients will look silly with eyelashes on their cars. To find out more about how Fresh Air Studios can produce YOUR swanky new IVR, have a wander around our website.

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